Print Process

Feature Development

Receiving your first draft

We will create a feature from scratch based on the materials you send or edit a matte release written by you. We can send your draft via fax or as a PDF file. Let us know your preferred method.

How long will the process take?

It depends on many factors and can vary considerably, from a matter of days to weeks. For an idea of how long each step takes — from story development and research to doing rewrites — download the Editorial Timeline for NewsUSA Features (PDF).

Our editorial advice

NewsUSA's goal is to create a consumer news story about your product or service. It is important that the feature:

  • is not overly commercial/promotional;
  • conforms to journalism standards;
  • informs and entertains readers.

What are newspaper editors looking for?
From our experience, here is a list of what works — as well as what doesn't.

What works:

  • A compelling or attention-grabbing lead-in
  • Consumer tips
  • News consumers can use
  • Fun facts
  • Recipes
  • Interesting tidbits that leave the reader saying, "Hmmm, I did not know that!"
  • Snappy headlines
  • Sentences that are short and to-the-point
  • High-quality, interesting photos
  • Topics that appeal to a nationwide readership

What doesn't work:

  • Product promotions
  • Product photos
  • Trademark symbols
  • Textual tricks such as underlined words, italics, all capital letters and product names in bold
  • Technical or medical jargon
  • Long headlines
  • Lengthy features (editors have limited space to fill)
  • Topics that appeal to a limited readership

For more information about how NewsUSA approaches feature-writing, see:

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